Campaign ideation – initial sketches

Every year the college published a 36- to 40-page course calendar listing all summer program courses. This campaign includes web advertising, digital media visuals, and print material. In this case, the Creative Director chose the labyrinth in the Cathedral of Chartres, France as the core visual. My role as publication artist was to draft and present a couple of sketches to the Creative and the Marketing directors. I produced 3 sketches, each portraying a different style and composition for the given concept. After the approval of one of the drafts, I presented mockups, laid out the publication and prepared it for print and the web.

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